Guiding Indie Brands Through the Complex World of Indian Manufacturing

I know how overwhelming it feels to bring a design idea to life in India. Between MOQs, fabric sourcing, sampling, timelines, and ethical certifications, even the most passionate indie founders can get lost in the details.

 

That’s why I started East-West Consulting — to help small and mid-size brands like yours manufacture ethically in India without the costly trial-and-error..

Two women standing outside, holding handwritten signs reading I Made Your Clothes in Hindi as part of an ethical fashion program.
Group of women artisans dressed in colorful traditional clothing holding signs that say "I made your clothes" in an outdoor setting with greenery in the background.

How East-West Consulting Can Help You

For over 20 years, I’ve worked at the intersection of artisan craft, ethical manufacturing, and brand development.

  • I hold a PhD in Cultural Anthropology, which gave me a deep understanding of global artisan traditions and cross-cultural collaboration.

  • I founded and grew a WFTO-certified, award-winning fair trade manufacturing company in Jaipur, India, building it from the ground up into a trusted supplier with an international client base.

  • I’ve spent years on the factory floor, working side by side with artisans in block printing, weaving, embroidery, and cut-and-sew production.

  • Later, as Creative Director of a U.S.-based artisan brand, I navigated the challenges of design, retail timelines, wholesale pricing, and scaling handmade production.

Because I’ve sat on both sides of the table — factory and brand — I understand what it takes to bridge vision and production.

Work with me

Over two decades, I’ve guided countless projects through the A–Z of ethical manufacturing in India:

  • Tech Packs & Sampling – Why clarity upfront saves thousands later.

  • Fabric Sourcing – From artisan block prints and handlooms to organic cotton and blends.

  • MOQs & Timelines – The real numbers factories expect, and how seasons (monsoon, festivals) affect delivery.

  • Pricing & Negotiation – How to ask the right questions and avoid hidden costs.

  • Shipping & Logistics – Coordinating production across distances and ensuring quality control.

  • Ethics & Certifications – What WFTO, Fair Trade, and third-party audits really mean in practice.

This is the knowledge I now offer to founders like you — as a consultant, not as a factory.

Artisan block printer in Jaipur, India
Man practicing block printing on fabric with colorful floral and intricate patterns and color swatches on the table

My Philosophy

I don’t represent suppliers. I represent you.

My job is to give you:

  • The roadmap to avoid missteps.

  • The vetted introductions to trusted ethical suppliers.

  • The confidence to move forward with clarity.

Whether you’re planning your first collection or looking to scale with artisan fabrics, I’d love to help.

Book a Strategy Call today and take the next step toward ethical manufacturing in India — with a trusted insider by your side.

I believe small and mid-size brands can succeed in India when they’re equipped with the right knowledge — and that ethical, artisan-rooted manufacturing can thrive when partnerships are built on transparency and respect.

Contact us

Interested in working together? Fill out some info and I will be in touch shortly. We can’t wait to hear from you!